Valentina Notarberardino/ Operation Bestseller. Behind the scenes of publishing success

What factors determine the publishing success of a book? How do you compete for literary prizes, who votes and why do you win? What mechanisms govern book festivals and fairs? What influence do social media, podcasts, radio and television broadcasts have? How are rankings determined? Can one make a living from writing? These and other questions are answered by writer and communications expert Valentina Notarberardino, who presents her latest work "Operazione bestseller. Dietro le quinte del successo editoriale', just published by Ponte alle Grazie in the OgniBene library. An enlightening foray into the backstage of Italy's largest cultural industry, the publishing industry. The material journey of books, from the printing house to the bedside table, and the immaterial one, from anonymity to popularity, are revealed through the exclusive testimonies of the major operators in the sector.

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